Like I told in my last post about Media Design, we had to design a corporate identity, according to a briefing of a fictive company. This identity consisted of a logo with color schema, logo, business card and mock up. The last assignment was to create a logo and a color scheme and now it’s up to the business card and mock up. The concept of the business card is quite simple, it’s the first impression you get of a company. That’s why you have to make sure that the message is clear and overall: “less is more”. You might not know what a mock up is. A mock up is a photoshop file where you can place your logo in all kinds of products, which are relevant for the company. The corporate identity will become more realistic and you get a better view on what it’s going to look like.